About the book
Digital transformation has become imperative. In today’s fast-paced,digital-first world, businesses of all sizes and industries must embrace digital technologies in order to stay competitive and relevant. This is true for a small business in Oregon just as much as it is for a large corporation in South Korea.
Successful digital transformation is a journey that requires a deep understanding of both technology and people. It is not just about investing in the latest tech tools but about finding the right technology for your business and then using it to transform your processes, people, and culture. The Digital Transformation Playbook: What You Need to Know and Do, created by the Brightline® Initiative of Project Management Institute and Thinkers50, offers a selection of insights and experiences from world-leading thinkers, as well as practical tools and frameworks to help leaders to deal with this complex and demanding process.
While digital transformation can lead to growth, scale, efficiency, and expansion for businesses of all sizes, it requires a commitment to learning and experimentation and the ability to adapt and pivot as needed. You will also need to consider the impact that digital technologies will have on your organization. Ultimately, digital transformation is about driving business growth and success by the use of technology. It is about finding new and innovative ways to deliver value to your customers and to stay ahead of the competition. With the right tools, strategies, and mindset, you can emerge stronger and more competitive than ever before.
I believe The Digital Transformation Playbook: What You Need to Know and Do will be a valuable resource for you and your organization as you embark on this exciting and challenging journey.
Pierre Le Manh
President and CEO, Project Management Institute
