Blockchain Is Changing How Companies Can Engage with Customers
Harvard Business Review
Cambridge - USA - 2021
Ricardo Viana Vargas
Former Executive Director – Brightline Initiative
Chairman - Blockchain Research Institute
Disruptive technologies like blockchain and artificial intelligence are powerful catalysts for change — they can change not just how a company works, but what it’s possible for it to do. Consider the case of Interac Corp., Canada’s largest digital payments company, which partnered with an energy company to change consumer habits through a blockchain-powered incentive program that saved the energy company money and created more efficiency throughout the system. This case offers a few lessons for leaders: 1) tech like blockchain can transform sectors, 2) collaboration is an efficient way to experiment, 3) enterprise-wide engagement builds momentum for innovation, and 4) social purpose is a powerful driver of change.
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