Are Your AI Projects Putting Electric Motors in Steam Factories?

In this episode, Ricardo compares today’s adoption of artificial intelligence to the arrival of electricity in factories in the late nineteenth century. Initially, factory owners simply replaced steam engines with electric motors while keeping old structures and processes, resulting in limited productivity gains. Real transformation happened when factories were redesigned to fully leverage the new technology. Ricardo argues that something similar is happening with AI today: we automate reports, meeting minutes, and summaries while often preserving processes that may no longer be necessary. Saving time is valuable, but the greatest benefits come from rethinking structures, decisions, and ways of working. His challenge is to question whether each process would still exist if it were designed today, considering the possibilities and capabilities that artificial intelligence now offers.

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