The Cost of Quality

In this podcast Ricardo Vargas talks about the concept of quality vs. the costs included to deliver the quality. He shows that the costs related to the creation of attributes that aren't perceived by the client are a direct waste of capital. On the other side, the costs related to the production of real value that is perceived by the client are considered an investment in the project quality.

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Episode transcript

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Hello everybody welcome to the five Minutes PM podcast. Today. I will talk about the cost of Quality. There's a lot of misunderstandings and misperception about the Cost related to the quality and like to start this podcast explaining what is quality for me, quality is to satisfy the needs of your client. The project client, I need to focus on his or her needs to address an what do they give value to be address by the project?

Let's suppose that I'm building a home. The first thing that I need to know which who is this client? What is he? Is, is he or she is looking for, if they are looking for stopping you mean a rental, we are looking for a place to live, Steve and their first home. It's completely different from the needs of those who are exchanging homes, because they now are more wealthy and they want to have a bigger home.

And let's suppose that I'm choosing the marble for these two homes for the luxary home, a marble it's for sure something that will raise the quality and the core client is looking for that. He is looking for a space, his looking for a luxury. He is looking for good things because the home is something different. It's much more than only a place to live. In your other hand, don't know who are looking for a very cheap home home, very cheap home.

Do you are looking for different things and it's pointless to look for a marble. This is a waste for them. They are looking for the main and the space, good materials and price price is the target. Let me give you briefly another example. If I'm looking to a handbag to Kerry something, I will go to a one store and the Quality drivers for me, we'll be how resistant is the bag? How big is the bag? How strong is the bed?

But if I'm looking for a bag that will put myself more beautiful, that I can go to a point to something, a wedding or something like that. So for me, it's spinal, it's the size and how strong I'm looking for beautiful back good material and an extremely good brand in a way I'm able to pay for business. And it's so important. We understand that because the Cost something that you will see the world, the Valley only by the end of the project.

If you are developing a software, it's extremely hard to see Quality at the beginning. It's a very, very hard, you will see only the final results almost by the end. So if you do have a mistake, it will be extremely hard to see the mistake before the end of the project. And if you are aware that the Cost that you are expanding on the project, we'll bring results with it. The, regarding the needs of your customer does this and investment.

But if you are spending money without perceive at Valley for your customer, you are only wasting your money and your time today. What do I suggest to you to think as a product manager, speak up time at the beginning of the project, spend time talking to your client, to understand the needs, to understand what they are looking for. Lexapro, the time producing some kind of manufactured product.

I need to understand who will be this client, what he needs. If I don't know that it's very easy to produce something, spending a lot of money that will not deliver Valley. And Quality because of that, that, that car maker, they have a range of that, of course, because each car is to address one, a different need. If I need, it's a small car that spent a lot of, and this is one kind of thing for sure.

And Quality for me, Minutes spent the last full, but that if a lot of the other hand I want maximum performance, I want a very high speed car. It's pointless for me. How much gas this let's suppose this February or Porsche will span. It's like, because I want speed. I want things are different. So spend time building the quality of the requirements, talking to the client to understand he doesn't mean that if you're not deciding to put marble, you are not delivering a quality product, no Quality is satisfy your client.

Bring value for the money that your customer internally or externally is the spending on that project. Spend time by at the beginning, while at a time that you are constructing the pros scope, starting to scale, spend time on that, to make sure that you are not creating something, that what we call gold plating. Some requirements that the client will not C and will not see the Valley and will not pay for that.

We need to deliver the valid that the client wants. I hope you enjoy this podcast and see you next week with another five minutes PM. Podcast see you.

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