200th Podcast - Soccerex in Rio de Janeiro

In this podcast, Ricardo talks about the Soccerex - the largest convention and business of football in the world, which was held in Rio de Janeiro between 20-24 November. He was invited to attend the event and had the opportunity to talk about some key issues for planning the 2014 soccer cup. Ricardo reminded that the works for the World Cup will be competing with the pre-salt, construction of hydroelectric, PAC and they will miss the entire human resources to meet this demand. Ricardo also said that the works for the crown in 2014 will not only reform in stages, is much more extensive since it involves infrastructure, transmission, data link training to taxi drivers in the English language.

Download (11 MB)

Episode transcript

The transcript is generated automatically by Podscribe, Sonix, Otter and other electronic transcription services.

Hello everybody welcome to the, for five minutes, BM podcasts today. I like to discuss with you the soccer X and the presentation that I did in a panel talking about the host cities and the Soccerex is the most important event related to soccer. And this happened two weeks ago in Rio and during the exactly when we have them, all the problems with the security, and it was a very turbulent week in, in the city, and this was very good to discuss, to discuss several aspects of this kind of maggot events.

If you remember, I recorded a couple of weeks ago, a podcast about the Paul McCartney concert and all infrastructure in looking this used in the project management lances. And now I'd like to discuss what we, we debated in this panel. The panel was based on five people talking about the experience in South African, how we can translate these experiences. So topics like security, access, press relationship, relationship with the press with media and teams, movement, infrastructure, airports.

And when I had the opportunity to talk, I address three major things we have at the, in the alley and something around a hundred people from, I think I'm guessing all of the whole series in Brazil for 2014 and now, and when I had the opportunity to start, I started discussing the first challenge for Brazil is talent and not project management talent. I'm not talking about only the lack of project managers, et cetera.

No, I'm talking about the lack of carpenters, the lack of civil engineers, the lack of supplies of logistic people. So. So we need to understand that this project, that the word Cup we'll be competing in Brazil. We've several other projects like the press out exploration, the oil fields, like the dam, that we are building in the North part of Brazil, like the program of accelerated growth that Brazil has taken over in almost our country.

So all of these efforts are competing, competing, and, and many people ask me, Oh, but what is the relationship between the world cup and all your fields? There is one thing that it's common to both people, good people, not only to manage, but to work the civil engineer, he or she can work built in that an apartment building in a mall or in an airport, or built-in an oil refinery.

So we need this expertise in all fields. So we need to understand that talent is something that we can not create from one day through your daughter takes time. It's hard to do. The second aspect is the host cities. You must collaborate and not compete. What do I mean by that? The Brazilian government decided to split the whole city and the power and shift the power to the whole city. So each whole city has more in-depth oneness.

So a FIFA signs up an agreement with every city with a single city. So let's suppose that time taking it a responsibility to have some Paolo. Then I need to work, to prepare everything in San Paolo for the competition. The Rio, it's a, not our agreement, this in the political site and the power side of it. It's very good because I'm some Paolo. I have the power to make things happen in my city, but in the order, hello, this is extremely dangerous because with the lack of resources, with the short time, for me framed to do the work or what happened, I can start competing against another host city.

This will be a problem. Imagine that I'm trying to solve my problem, creating problems in other cities, because the people, the audience, and the public, will see Brazil. They will not see below Desante, or they will not see some Powell or they will not see, but Azealia, they will see Brazil as a whole. So, it's extremely important that we find a way of creating an extremely collaborative event to make sure that every single or CT is perfect and ready for the competition.

So we need to do some portfolio management approach to set up all the projects to make the right priorities in all the host cities and not thinking only in our, sorry to say that our belly button. So we need to have a much more holistic approach. And the third topic that I said was related to exactly what, one of the biggest challenges we will face here regarding school meetings.

And in a way, I'm seeing this because many, many people think that, OK, I'm a whole city. So I need to think in my stadium, Oh, I need to build up all the infrastructure in the game. And please let's think a Bove and beyond us to put in place a word Cup we need to think facilities, hotels, that's driver's that can speak English, airports, roads, transportation, media, data links, to transmit.

So it's a much, much, much bigger approach than the only stadium. And I see everybody, Oh, we need, we are starting your team that works in America and in-stadium in Rio. But this is, it was only a small part of the show. There is a much more thing to do that must have started with, with this. So what I suggested that in my presentation was less thinking above and beyond stadiums let's think that there was a cool trout change.

There are, and private infrastructure agreements, contracts, and investment Minutes it's above and beyond the stadium. So it's not only built the field but make sure that the players can com that the public can com that the television can cover that the radio can transmit life. So this is a much bigger, the security and not to create against the violence or drug dealers, but the security against terrorists and all, all the parts. So it's, it's much bigger.

The whole city must address all this stop exempt, all diseases should, this will make the event an extremely successful event. So Brazil is not only the country that has football, but also the country that can make this kind of mega-events extremely successful. I hope you enjoy this podcast and see you next week with another five minutes BM Podcast.

Menu

Resources & Insights

Products & Services

More Resources & Insights

Ricardo Vargas

Podcasts

200th Podcast - Soccerex in Rio de Janeiro

Search in Podcasts

Latest podcast episodes

Book recommendations