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In this second podcast about the corporate strategy course that Ricardo took at MIT, he talks about the lock-in position with the customer, i.e., to create a unique channel with your customers by offering customized and complete solutions. Ricardo explains that in order to address the customers expectations in a different manner, it is necessary to think in a designed way and also to create a unique channel with your customer.
In this podcast Ricardo talks about the course of Corporate Strategy that he took at MIT. In the course the focus was the strategic model called Delta Model, where the customer relationship is the cornerstone of any strategy. The course was conducted by Prof. Arnoldo Hax, one of the world's experts in strategy.
In this podcast, Ricardo presents the highlights of the award promoted by the British magazine The Economist for the most important innovations of the year. Ratan Tata for the low-cost car "Tata Nano" and Mark Zuckerberg, Facebook founder, are among the recipients. Topics of how project management is critical for innovation implementation were among the discussed items in a 2-day meeting with more than 120 people from all over the world.
Read Ricardo's reviews of some of the best technical books published.
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