Strategy

In this first podcast of 2, Ricardo gives some tips on how to manage personal projects that take place during the year. He exemplifies with the planning he did for his personal projects for 2011 and 2012. Ricardo explains that the first thing he did was his strategic map and throughout the year, was taking notes of all kinds of projects that have appeared.

In this second podcast of the series, Ricardo talks about the success in projects from the perspective of the sponsor or the executive. He explains that the project must be aligned with the company's strategic planning, generate strategic benefits, financial results and that these benefits should be defined at the initiation of the project.

In this second podcast about the corporate strategy course that Ricardo took at MIT, he talks about the lock-in position with the customer, i.e., to create a unique channel with your customers by offering customized and complete solutions. Ricardo explains that in order to address the customers expectations in a different manner, it is necessary to think in a designed way and also to create a unique channel with your customer.

In this podcast Ricardo talks about the course of Corporate Strategy that he took at MIT. In the course the focus was the strategic model called Delta Model, where the customer relationship is the cornerstone of any strategy. The course was conducted by Prof. Arnoldo Hax, one of the world's experts in strategy.