Steve Jobs: Genious? Innovator? Project Manager?

In this podcast, Ricardo talks about Steve Jobs, he says that after reading many biographies, articles and news about Steve Jobs, there were many doubts about the DNA that generated so much success for Apple - it was the genius, innovation or the ability to manage projects from Steve Jobs? He notes that the way Apple manages its business is totally different from what is taught in administration books where collaboration and customer are essential for the growth of the organization.

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Episode transcript

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Hello everybody welcome to the five minutes BMI podcast today. It's a very interesting because if you see the title of this Podcast, this is Steve Jobs Genious Innovator Project Manager a lot of people can think that because Steve jobs best the way last week. Now everybody wants to pay a tribute to him, but this is not the case that I want to discuss today.

For sure. There is no doubt that he, someone completely differentiated from the marketplace. I'm a big, big fan of Apple. And he, for me, he inspired me dramatically, many, many things that I deed how to prepare my presentation's, how to keep people focus on the topics that they need to be, keep it focused on an, it should be interesting to see the movement behind his death.

We see people talking about Genious and magical, and it's so interesting because when we read all the biographies and all the common, it's an older articles, we raise some questions that are really, really deep questions, because success with all this up and downs, it's something very hard, but the success that Steve Jobs brought to Apple, it's something incredible.

I know many, many winners. I know a lot of losers also, but what happened with Steve Jobs, it's something remarkable, remarkable, because his fingertips translate that to Apple something unique and its so interesting to see one company that works in a very confidential environment. I was there a couple of months ago and it's, it's amazing.

It's its impossible. Even to see what is inside. There is nothing never thinks happens inside and nothing outside. It's not an open campus like Microsoft, like Google know it's something like a banker and we have this confidentiality, this brings for sure something magical for the product, but how we can imagine collaboration with this level of confidentiality. So this is a big, big challenge.

And I was reading an article that gave me the idea to share this touch with you is most of the time Steve Jobs said I don't care what the user is thinking. Usually the user don't know what he or she wants. This is amazing because this is the opposite of most of the things that we learn in business at the administration's and also in some parts of project management.

So we can see a huge amount of project management in the job. My leadership innovation idea, time to market be fast, be nimble, but in your hands, when we think about working with people, make people aware of what's going on, communicate and theirs was extremely weak and intentionally weak. So it should be interesting because we evolve in people up.

I heard many news about, Oh, I formed the first virtual off iPhone. Something like 20 people saw the iPhone before it came to market. And after that millions of it millions and millions of people buying. So this is true. This thing's write in a way that the word haven't seen it before. So this is the challenge, how someone can make great right. Thinks without process because he says, Oh, we need to be clean.

So we don't have too much process. So it's at the process, put out some spint and some procedure and in the process. And then Apple, say's the whole, I don't need process. I don't need to work with the user. So this is the reason for the title of this Podcast Genious Innovator Project Manager because this is show on earth. Unbelievable. And so challenge for me to understand that we need, you say something different happened with Apple with Steve Jobs that we cannot see a lot of companies.

And this is the challenge that I like to share with you because since his death I'm thinking about that dramatically because its really Steve a Genious or he is applying something that isn't maybe it in a new project management process that we think in the future, something completely unique that nobody knows that is driving them to success that no audit company can reach.

So this is something that we all need to think maybe in the future is something very different could raise up. And if we are, as Martin nimble enough, we can take also an advantage on that. I hope you enjoyed this podcast. See you next week with another five minutes BM Podcast.

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