Transforming Traditional Businesses Doesn’t Have to be an Elusive Goal
Firms need to develop an appetite for innovation, leverage knowledge about customers, and adopt agile ways of working.
Even though the literature on business transformation is enormous, managerial and organisational appetite for change tends to be limited. Leaders of organisations that are remotely successful are not inclined to change things. Transforming the business is not the same as implementing incremental change or improvements in processes, operations and products. We argue that transformation refers to an organisation achieving a sustainable quantum-leap improvement in performance while transforming the mindsets of employees and thus the culture of the organisation.